Apple announced two new milestones at the SXSW conference in Texas: Apple Music now has 45 million users and the service is now growing at about two million users per month. Of the 45 million number, about eight million users are currently in the 'trial' period, so not all of them have a paid subscription.

With more than 70 million paying users, Spotify is still by far the largest streaming service and so far, the service has also grown faster than Apple Music. Seen in absolute numbers, however, the growth rates of both services are now coming close to each other.

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