Spotify

Quarterly results Spotify: 320 million monthly users

Streaming service Spotify now has 320 million monthly users. The company announced this in its last week quarterly figures. In the past quarter, Spotify gained more than twenty million users.

The number of Spotify users increased by 29 percent compared to the same period last year. Of the total of 320 million users, 144 million pay for the service. Both the number of free and paying users grew faster than analysts expected. In Russia - where the service has been available since July this year - and India, Spotify is growing fastest.

Your music on Spotify? We are happy to help you. Make an account here and get started right away, or email info@wmdigitalservices.nl for more information.

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Spotify introduces Promo Cards

Spotify has introduced a handy way to quickly generate a good image that you can use to promote your new release, your artist profile or a podcast: Promo Cards.

Spotify Promo Cards

The operation of Promo Cards is simple:
- Through https://promocards.byspotify.com/ search for an artist, album, song or podcast.
- With the option 'customize' you select a background color and the shape of the image, eg square or rectangular.
- With the option 'share' you can see the end result, which you can share directly via Twitter or Facebook. You can also save the promo card as an image, so that you can also use it on your website or Instagram.

Is your music not yet on Spotify? We are happy to help you! Get started by creating an account on our website, or mail to info@wmdigitalservices.nl For more information.

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Spotify expands into thirteen new countries

It took a while, but from now on streaming service Spotify is also available in Russia and twelve surrounding countries. That means millions of new potential listeners and 200 new official Spotify playlists.

Due to the expansion to Russia, Croatia, Serbia, Montenegro and Albania, among others, Spotify is now available in 92 countries. The service currently has around 286 million users, but with a fast-growing streaming market in Russia, that number could increase rapidly.

“Spotify's arrival in Russia, as well as the additional 12 European countries, is a big step forward in our overall global growth strategy. A fundamental piece of that strategy is staying connected to global culture while allowing room for local adaptation, and we've certainly achieved that with these launches. Our team on the ground is working closely with local musicians, labels and cultural tastemakers to offer a revolutionary and unrivaled fully Russian music experience to be sure that Spotify is going to be loved, ”said a Spotify spokesperson.

Is your music already on Spotify and have you not set any regional restrictions? Then your releases are now automatically available in all new areas. Is your music not yet on Spotify and other major platforms? Then quickly create an account on our site and get started!

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Quarterly figures Spotify: 124 million paying subscribers

Spotify has this week Numbers was announced for the fourth quarter of 2019. The streaming service had 124 million paying users in that period, a growth of 29 percent compared to the last quarter of 2018.

The number of monthly active users also increased in the past year. In the last quarter of 2019, Spotify had 271 million users who were active on the platform every month. That is an increase of 31 percent compared to 2018. The number of active users is expected to be between 279 and 289 million this year. The number of paying subscribers is expected to exceed 2020 million in 150.

Do you also want to make your music available on Spotify and more than 30 other platforms? Then you are at the right place at WM Digital Services. Create an account here, or mail to info@wmdigitalservices.nl For more information.

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Tip: Sign up for Spotify Canvas

“Album artwork, for the streaming age”. This is how Spotify describes the Canvas option: the super short videos that you occasionally see in the mobile Spotify app with some larger artists. It is still a beta test, but the option to add these 'looping visuals' has been made more widely available via Spotify for Artists.

Spotify Canvas

If you want to be one of the first to use Canvas, you can sign up for a place on the waiting list via this link: https://canvas.spotify.com

[Update] The sign up link has since been removed by Spotify. It is not yet known when Spotify Canvas can be used by all artists.

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Spotify takes over music marketplace SoundBetter

Spotify acquires SoundBetter The streaming service accounced today. SoundBetter is an online marketplace that brings musicians, producers, DJs, composers, technicians etc. together. The functionality of Soundbetter will become part of Spotify for Artists. You will have to pay for a number of SoundBetter options. That will probably remain so after the acquisition by Spotify.

"SoundBetter offers the most comprehensive global marketplace for music and audio production professionals for hire in the world along with a member community tension 176 countries and 14,000 cities worldwide," said SoundBetter CEO Shachar Gilad. "We are excited to benefit from Spotify's global scale, resources, and vision to expand our network and drive more economic opportunities for artists or all levels."

SoundBetter, founded in 2012, will operate under the flag of Spotify for Artists, but will also remain available as a stand-alone service.

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Spotify continues to grow

The number of paying Spotify subscribers rose from 2019 to 108 million in the second quarter, an increase of 31% compared to one year ago. That appears from Numbers that the streaming service has published today.

Spotify's monthly active listeners rose to 232 million, an increase of 29 percent year-on-year. The company's turnover rose to more than 1,5 billion euros, while the operating loss amounted to “only” 3 million euros. That is a considerable improvement on the loss in the same period a year earlier, which then amounted to 90 million euros.

Spotify itself expects to have between 120 million and 125 million subscribers for the premium service at the end of the year. By then the service may also be profitable.

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WM Digital Services

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