Tips for planning your release

Your recordings are ready. You have just received the final master from your producer and the artwork is ready. Then of course you want to release your new masterpiece as soon as possible on Spotify, Apple Music and all other platforms. Very understandable, but there are a number of good reasons to plan your release date a little more widely. We give you some tips below.

Let's first answer an important question: can you specify the date on which your release should appear online? The answer is: yes, at the upload your release enter a 'digital release date'. So this is the date you want your release to appear on all platforms. If you push that date just one or two days ahead, your release will appear online as soon as possible, but it generally takes a little longer than those one or two days.

So that brings us to the reasons why you should put your release date a little further into the future:

- Processing time: The moment you click on 'distribute this release', your release will not immediately appear on all platforms. There will first be a technical check of your files and your title data. After that, the release is delivered to Spotify and other services that you have chosen and they then process the release. So there is always some processing time. The processing time varies per platform and also depends on how busy it is, but in general it is wise to count on at least three days for the checks, delivery and processing by all stores.

Our tip: Upload your release at least seven days before the desired release date, then there is enough processing time and also some leeway to correct any errors. In the run up to Christmas it is extra busy everywhere, so in December we recommend a slightly longer planning.

- Promotion and playlist consideration: Of course you not only want your release to appear online, but you also want it to be listened to by your fans. It doesn't always happen, but drawing up a promotion plan is essential for a successful release. When you consciously work towards a release date, it goes without saying that you plan your release as far in advance as possible, so that you can also use the 'playlist consideration' from Spotify and set up a presave campaign.

'Playlist consideration' is the option to bring your release to the attention of the Spotify editors before the release date, in order to qualify for a spot on one or more of their official playlists. Spotify recommends making sure that the release is in their system at least seven days before the release date. You can find more information about the method here.

Our tip: upload your release at least ten days before the desired release date if you want to use Spotify's playlist consideration. That way you ensure that the release is visible on time via your Spotify for Artists account.

- Pre-save campaigns: A 'pre-save' is the option to send your listeners a link to your new release before the release date. When they click that link, your new single or album will automatically be added to the listener's library on the day of release. This works for Spotify and Apple Music, among others. You can also gauge how successful your release will be via a pre-save campaign and you can also ask your fans if they want to subscribe to a newsletter. According to experts, a pre-save campaign is only really useful if it is started at least a few weeks before the release date.

Our tip: Upload your release a few weeks before the release date if you want to promote it with a pre-save campaign. Some promoters even advise taking two to three months for this. You can set up a pre-save via websites like of

summarizing: Regardless of your promotional plans, it is wise to upload your release at least seven days before the desired release date, so that there is sufficient processing time and the release appears everywhere at the same time. If you want to make use of 'playlist consideration' at Spotify, the term is at least ten days. Of course, it never hurts to plan your release dates a little further, so that you can work without stress until everyone can hear your latest creations!

Do you have questions about the planning of your releases? Feel free to mail to

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Tip: Determine the start time of your track on TikTok yourself

The TikTok app is very popular and since distribution to TikTok was added to our platform, changing the audio clip start time for TikTok videos has been a much requested option. We have good news: from now on you determine the start time of your track on TikTok.

As you know, TikTok only plays part of your song. Until now, that was automatically the start of the track, but you can now set which audio clip you want to make available for use in TikTok videos.

How does it work?
- When you have uploaded an audio track, you can open it with the 'pencil' on tab 3 or the 'edit' option on tab 4 in your release.
- At the bottom of the page you will now find the option 'Start Point Time'. Here you enter the desired start time.
- The format is mm: ss, so if you want the track on TikTok to start at 1 minute 20 seconds, enter '01: 20 '
- The option only works for songs longer than 30 seconds and the specified start time must be at least 30 seconds before the end of the track.

Want to make your songs findable on TikTok? Create an account on our site and get started right away!

Do you want to send your existing releases to TikTok, or adjust the start time? Mail to and we will fix it as soon as possible.

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Tip: Claim your Deezer profile via Deezer Backstage

It took a long time, but after Spotify en Apple Music The French streaming service Deezer now also has an option for managing your artist profile and viewing additional statistics: Deezer Backstage.

Deezer Backstage

Just like Spotify for Artists you can supplement your profile via Deezer Backstage with photos, a biography and links to your social media accounts. In addition, Deezer also promises that you will gain more insight into the listening behavior of your fans.

You can register for Deezer Backstage via

You have the choice to register as an artist, label or manager. For your registration you need, among other things, a UPC for one of your releases and you also have to provide the name and email address of your distributor. In our case, that is WM Digital Services, with the address You can find the UPCs of your releases in your account. You can also enter links for your profiles on Facebook, Instagram and Twitter, but these are not required.

Is your music not yet available on Deezer and the other well-known streaming services? We are happy to help you! Make an account on our site and upload your releases, or mail to .

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Tip: change your artist photo on Spotify

One of the questions artists often ask us is “How do I change my profile picture Spotify? ”. Until recently, the streaming service didn't make it easy to upload your own photo: by default, the artwork of one of your releases was randomly used and to change this yourself, you had to request a 'verified account'. For such an account a minimum of 250 followers were required, and that is initially a very high threshold for many starting artists.

Spotify Fan Insights2

Fortunately, Spotify now makes it a lot easier to place your own profile photo on Spotify: changing that image, and using a number of other useful options, is now possible via Spotify Fan Insights.

Fan Insights is a 'dashboard' in which you, as an artist, get useful information about the number of streams you generate, where your audience comes from, which other artists your fans listen to, in which playlists your music appears, and so on.

By signing up for Spotify Fan Insights, you can kill two birds with one stone: extensive statistics about your releases and the option to change your profile photo.

You get access to Spotify Fan Insights Through this link. Since the access is linked to a personal Spotify account, we cannot arrange this registration for you. If you have questions, you can of course always contact Contact us.

Do you use Spotify Fan Insights? Then we would love to hear your experiences!

Update: In April 2017 the name of 'Spotify Fan Insights' has been changed to'Spotify for Artists'.

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Tip: the best promotion of your release

When planning and promoting your new single or album, there is a lot more to it than posting a nice message on Facebook and Twitter. Jasper van Vugt (journalist, teacher Herman Brood Academy) gives some useful tips in the video below:

Also read our own five tips for online music distribution.

Do you want to know more about a good release schedule? your releases on iTunes, Spotify, Deezer and all other platforms? Mail without obligation to

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WM Digital Services

Online music distribution with a personal touch: your music on Spotify, iTunes, Apple Music, Deezer, Tidal, Instagram and other major platforms.

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