Deezer

Tip: Claim your Deezer profile via Deezer Backstage

It took a long time, but after Spotify en Apple Music The French streaming service Deezer now also has an option for managing your artist profile and viewing additional statistics: Deezer Backstage.

Deezer Backstage

Just like Spotify for Artists you can supplement your profile via Deezer Backstage with photos, a biography and links to your social media accounts. In addition, Deezer also promises that you will gain more insight into the listening behavior of your fans.

You can register for Deezer Backstage via https://backstage.deezer.com/user/login.

You have the choice to register as an artist, label or manager. For your registration you need, among other things, a UPC for one of your releases and you also have to provide the name and email address of your distributor. In our case, that is WM Digital Services, with the address info@wmdigitalservices.nl. You can find the UPCs of your releases in your account. You can also enter links for your profiles on Facebook, Instagram and Twitter, but these are not required.

Is your music not yet available on Deezer and the other well-known streaming services? We are happy to help you! Make an account on our site and upload your releases, or mail to info@wmdigitalservices.nl .

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Broader cooperation against manipulation of streams

Spotify, Amazon, Deezer, the three major record labels, a number of music publishers and various other organizations representing the interests of rightholders have signed a joint agreement, in which they indicate that they will work more closely together in the fight against manipulating streams on the various online platforms.

Although every serious artist will avoid artificially influencing the number of streams on Spotify, for example, research shows that about 3 to 4 percent of all 'plays' on the major streaming services are artificially - for example, by automated 'bots'. , or companies that promise to generate a certain number of streams for a fee - is created. Because the number of streams on a platform directly affects the amount paid out per stream, rightsholders are estimated to lose about $ 300 million per year due to these practices.

Platforms such as Spotify are already using algorithms to detect unnatural streaming behavior and to prevent fraudulent artists from using their platform, but the new partnership should lead to even more efficient detection of unnatural streaming behavior.

You will find the complete text of the new 'Anti-Stream Manipulation of Best Practice' here.

Fortunately, we rarely have to deal with it ourselves, but of course WM Digital Services also takes strict action against fraud, whether it concerns the manipulation of streams or the unlawful use of third-party content. You can find our own Anti-Fraud Policy here.

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How do I adjust my artist page on Deezer?

Deezer has had an option similar to Spotify for Artists since early 2020: Deezer for Creators (formerly Deezer Backstage). As with Spotify for Artists, Deezer for Creators allows you to complete your profile with photos, a biography and links to your social media accounts. In addition, Deezer also promises that you will gain more insight into the listening behavior of your fans.

Sign up for Deezer for Creators via https://creators.deezer.com/user/login.

You have the choice to register as an artist, label or manager. For your registration you need, among other things, a UPC for one of your releases and you also have to provide the name and email address of your distributor. You can also enter links for your profiles on Facebook, Instagram and Twitter, but these are not mandatory.

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Deezer expands to the United States

In Europe, the French streaming service Deezer second place in terms of popularity after Spotify. With expansion to the United States, where the service is available from today, Deezer hopes to catch up with Spotify, Apple Music and Tidal. Deezer says he is now available in 187 countries.

Deezer

Incidentally, the French platform recently renewed its website and apps. Most important addition is the “Flow” option, which automatically generates playlists, similar to Spotify's “Discover Weekly”.

Do you want to distribute your music through Deezer, Spotify, Apple Music and all other major streaming services? Create an account here without obligation to or mail for more information to info@wmdigitalservices.nl.

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Five tips for online music distribution

You have been in the studio for weeks and your EP or album is finally ready. You have had a large supply of CDs pressed and you have organized a fantastic release party. Very nice of course, but have you also thought of the online distribution of your music? We are happy to help you on your way with a number of practical tips:

1. Plan your online distribution well in advance
It is wise to make a step-by-step plan for your CD release in advance, in which you also record your ideas for the promotion. Take your online strategy with you from the start. If you decide to also send your music through iTunes, Sell Spotify, etc., keep an eye on the release date. After all, it would be nice to have your EP or album go online at the same time as the physical release. The sooner you provide the required material for this, the greater the chance that it will actually succeed.

2. Provide the best source material
In line with the proper preparation for your release: make sure you have all source files in the highest possible quality. For delivering to the stores you cannot suffice with a mp3 of 128kbps and artwork in stamp format is also not enough. Ask the studio and your graphic designer for a copy of all relevant material and make sure that you have an overview of song titles, composers, etc. That saves you unnecessary searching when you want to distribute your music or when you use the material in a later stage again.

3. Learn about the differences between download stores
iTunes and Spotify are familiar to most music lovers, but Deezer or Tidal away from the rest? And how does it work? YouTube Audio Content ID? In order to optimally use the various stores and streaming services for the promotion and sale of your music, it is advisable to test these services yourself. This makes it easier to determine which channels are really relevant to you and which you can possibly ignore.

4. Treat your fans
This tip actually always applies regardless of what format you release your music to: let your fans feel involved in what you do. Don't be afraid to give away one or more tracks from your album for free. Or "play" with the composition of your release: put an extra track on the physical CD that is not on iTunes, or vice versa. Let your fans watch the entire process in the run-up to your release, for example by sharing photos and videos from the recording sessions.

5. Share your music
Following on from the previous tip: share your music. It is not without reason that all stores now have options to share your release via Facebook, Twitter, e-mail, etc. Also consider the possibility to create playlists in Spotify and Deezer with your favorite tracks and songs from your own release. Often these also show up in the search results of the relevant stores. Also consider applying for a 'verified account'at Spotify or claiming your own profile Google Play Music. You can find more information about this on our website help page.

Ready for your online release of your single, EP or album? Create your account here:

Get started immediatelyCreate an account

Still in doubt? Then also read: Why should I opt for WM Digital Services?
Do you need more information? Feel free to mail to info@wmdigitalservices.nl.

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WM Digital Services

Online music distribution with a personal touch: your music on Spotify, iTunes, Apple Music, Deezer, Tidal, Instagram and other major platforms.

Mail: info@wmdigitalservices.nl
Tel: 06-52384531 [Only during office hours]

Chamber of Commerce number 14122344
VAT number NL001103189B98

All amounts stated on our website include 21% VAT.

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