Your recordings are ready. You have just received the final master from your producer and the artwork is ready. Then of course you want to release your new masterpiece as soon as possible on Spotify, Apple Music and all other platforms. Very understandable, but there are a number of good reasons to plan your release date a little more widely. We give you some tips below.
Let's first answer an important question: can you specify the date on which your release should appear online? The answer is: yes, at the upload your release enter a 'digital release date'. So this is the date you want your release to appear on all platforms. If you push that date just one or two days ahead, your release will appear online as soon as possible, but it generally takes a little longer than those one or two days.
So that brings us to the reasons why you should put your release date a little further into the future:
- Processing time: The moment you click on 'distribute this release', your release will not immediately appear on all platforms. There will first be a technical check of your files and your title data. After that, the release is delivered to Spotify and other services that you have chosen and they then process the release. So there is always some processing time. The processing time varies per platform and also depends on how busy it is, but in general it is wise to count on at least three days for the checks, delivery and processing by all stores.
Our tip: Upload your release at least seven days before the desired release date, then there is enough processing time and also some leeway to correct any errors. In the run up to Christmas it is extra busy everywhere, so in December we recommend a slightly longer planning.
- Promotion and playlist consideration: Of course you not only want your release to appear online, but you also want it to be listened to by your fans. It doesn't always happen, but drawing up a promotion plan is essential for a successful release. When you consciously work towards a release date, it goes without saying that you plan your release as far in advance as possible, so that you can also use the 'playlist consideration' from Spotify and set up a presave campaign.
'Playlist consideration' is the option to bring your release to the attention of the Spotify editors before the release date, in order to qualify for a spot on one or more of their official playlists. Spotify recommends making sure that the release is in their system at least seven days before the release date. You can find more information about the method here.
Our tip: upload your release at least ten days before the desired release date if you want to use Spotify's playlist consideration. That way you ensure that the release is visible on time via your Spotify for Artists account.
- Pre-save campaigns: A 'pre-save' is the option to send your listeners a link to your new release before the release date. When they click that link, your new single or album will automatically be added to the listener's library on the day of release. This works for Spotify and Apple Music, among others. You can also gauge how successful your release will be via a pre-save campaign and you can also ask your fans if they want to subscribe to a newsletter. According to experts, a pre-save campaign is only really useful if it is started at least a few weeks before the release date.
Our tip: Upload your release a few weeks before the release date if you want to promote it with a pre-save campaign. Some promoters even advise taking two to three months for this. You can set up a pre-save via websites like presave.io of Soundplate.com.
summarizing: Regardless of your promotional plans, it is wise to upload your release at least seven days before the desired release date, so that there is sufficient processing time and the release appears everywhere at the same time. If you want to make use of 'playlist consideration' at Spotify, the term is at least ten days. Of course, it never hurts to plan your release dates a little further, so that you can work without stress until everyone can hear your latest creations!
Do you have questions about the planning of your releases? Feel free to mail to firstname.lastname@example.org.