Tips for planning your release

Your recordings are ready. You have just received the final master from your producer and the artwork is ready. Then of course you want to release your new masterpiece as soon as possible on Spotify, Apple Music and all other platforms. Very understandable, but there are a number of good reasons to plan your release date a little more widely. We give you some tips below.

Let's first answer an important question: can you specify the date on which your release should appear online? The answer is: yes, at the upload your release enter a 'digital release date'. So this is the date you want your release to appear on all platforms. If you push that date just one or two days ahead, your release will appear online as soon as possible, but it generally takes a little longer than those one or two days.

So that brings us to the reasons why you should put your release date a little further into the future:

- Processing time: The moment you click on 'distribute this release', your release will not immediately appear on all platforms. There will first be a technical check of your files and your title data. After that, the release is delivered to Spotify and other services that you have chosen and they then process the release. So there is always some processing time. The processing time varies per platform and also depends on how busy it is, but in general it is wise to count on at least three days for the checks, delivery and processing by all stores.

Our tip: Upload your release at least seven days before the desired release date, then there is enough processing time and also some leeway to correct any errors. In the run up to Christmas it is extra busy everywhere, so in December we recommend a slightly longer planning.

- Promotion and playlist consideration: Of course you not only want your release to appear online, but you also want it to be listened to by your fans. It doesn't always happen, but drawing up a promotion plan is essential for a successful release. When you consciously work towards a release date, it goes without saying that you plan your release as far in advance as possible, so that you can also use the 'playlist consideration' from Spotify and set up a presave campaign.

'Playlist consideration' is the option to bring your release to the attention of the Spotify editors before the release date, in order to qualify for a spot on one or more of their official playlists. Spotify recommends making sure that the release is in their system at least seven days before the release date. You can find more information about the method here .

Our tip: upload your release at least ten days before the desired release date if you want to use Spotify's playlist consideration. That way you ensure that the release is visible on time via your Spotify for Artists account.

- Pre-save campaigns: A 'pre-save' is the option to send your listeners a link to your new release before the release date. When they click that link, your new single or album will automatically be added to the listener's library on the day of release. This works for Spotify and Apple Music, among others. You can also gauge how successful your release will be via a pre-save campaign and you can also ask your fans if they want to subscribe to a newsletter. According to experts, a pre-save campaign is only really useful if it is started at least a few weeks before the release date.

Our tip: Upload your release a few weeks before the release date if you want to promote it with a pre-save campaign. Some promoters even advise taking two to three months for this. You can set up a pre-save via websites like of

summarizing: Regardless of your promotional plans, it is wise to upload your release at least seven days before the desired release date, so that there is sufficient processing time and the release appears everywhere at the same time. If you want to make use of 'playlist consideration' at Spotify, the term is at least ten days. Of course, it never hurts to plan your release dates a little further, so that you can work without stress until everyone can hear your latest creations!

Do you have questions about the planning of your releases? Feel free to mail to

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Spotify introduces Promo Cards

Spotify has introduced a handy way to quickly generate a good image that you can use to promote your new release, your artist profile or a podcast: Promo Cards.

Spotify Promotion Cards

The operation of Promo Cards is simple:
- Through search for an artist, album, song or podcast.
- With the option 'customize' you select a background color and the shape of the image, eg square or rectangular.
- With the option 'share' you can see the end result, which you can share directly via Twitter or Facebook. You can also save the promo card as an image, so that you can also use it on your website or Instagram.

Is your music not yet on Spotify? We are happy to help you! Get started by creating an account on our website, or mail to .

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Tip: Register your releases for 'playlist consideration'

Dat Spotify for Artists the ideal tool for managing your Spotify profile, you probably already knew. With this option you can add photos, links and a biography to your profile, you get insight into extra statistics and you can create your own playlists under your stage name. Spotify recently added an interesting new option to this list: 'playlist consideration'.

Playlists have become an important promotional tool. When Spotify adds your latest single to one of their official playlists - which often has hundreds of thousands of followers - it creates more exposure and therefore more plays. With the new 'playlist consideration' option, you can now bring one of your new tracks to the attention of one of the more than one hundred worldwide editors who compile official playlists for Spotify.

How does it work?
- You have already claimed your Spotify profile via Spotify for Artists.
- As soon as we have delivered your release to Spotify, you will see it in your Spotify for Artists dashboard under your 'upcoming' releases within two to three working days.
Note: you can only register tracks that have not yet been released on Spotify. Once the release is 'live', you can no longer register it for possible placement on Spotify playlists. So make sure that there is enough time between the moment of upload and the desired release date.
- You choose the song that you want to bring to the attention of the Spotify editors and fill in all the details. Spotify asks for the language of your song, the main instruments and the 'mood' of the song. You also have the option to add extra information about the content of your track and about your promotion plans.
- Then you wait until your release appears online and you hopefully see it appear on one or more Spotify playlists. Of course Spotify does not guarantee that your track will actually be placed. We cannot influence this further.

Is your music not yet on Spotify or one of the other platforms? Create one quickly account to our site and get started. Do you have questions? Then contact via

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Tip: the best promotion of your release

When planning and promoting your new single or album, there is a lot more to it than posting a nice message on Facebook and Twitter. Jasper van Vugt (journalist, teacher Herman Brood Academy) gives some useful tips in the video below:

Also read our own five tips for online music distribution.

Do you want to know more about a good release schedule? your releases on iTunes, Spotify, Deezer and all other platforms? Mail without obligation to

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